Web 3.0. Services

BRANDIT was the first European agency to buy a stake in the Metaverse

Are you ready for Web 3.0?

It is predicted that Web 3.0 will revolutionise the business world today and change how things are done – presenting huge opportunities and potential risks. There is still a lot of unknowns in this virtual environment, and it could prove challenging from a legal and IP protection point of view.

Having opened our own metaverse office, launched an NFT collection and established a HQ office in Decentraland, our experts are at the forefront of this ever-evolving technology and are able to answer your questions or concerns. We counsel clients on every aspect of the Web 3.0 environment, from guiding you through the basics and learning about NFT marketplaces to supporting brand owners in buying land and drafting the necessary terms and conditions, we help our clients to establish, protect and expand their intellectual property in new ways. 

We are a one-stop-partner to help you navigate this exciting digital world.

BRANDIT Metaverse office
What is Web 3.0?

Web 3.0, which can be defined as the third major iteration in the evolution of web technologies, has the potential to completely change how we see and interact with the online world. 

As such, it is extremely important to understand the fundamentals of this new technology. 

At its core, Web 3.0 relies on blockchain technology to eliminate the need for a central regulatory authority (such as ICANN), in favour of a decentralised approach thanks to a peer-to-peer network of computers. Specifically, Decentralized Applications (or DApps) are the digital protocols that allow users to perform meaningful actions in the Web 3.0 space. 

In order to interact with a DApp, the use of cryptocurrencies, and therefore of a crypto “wallet”, is required.

There are two major types of wallets:

  • Custodial: This is normally a wallet you have with a crypto exchange such as crypto.com or Binance. You have access to your digital assets, but you don’t have a “private key”, which is what ultimately controls your wallet. On the flip side, it does offer more “security”, as the provider will help you in recovering the wallet should you lose your credentials.
  • Non-custodial: This is a wallet where the user owns the “private key”, such as Metamask. This is the type of a wallet you use for storing your assets, such as NFTs. However, be aware, should you lose your credentials, no one can help you with the recovery. 

BRANDIT possesses the required know-how and understands the concerns you may have related to security and compliance (especially in a corporate environment). We are happy to guide you in this space and be your partner of choice. 

Contact us to start your digital adventure.

Blockchain domain names

Blockchain technology has generated some amazing new innovations, including blockchain domain names, which are potentially one of the most promising creations but might also be prone to high levels of infringement. 

A blockchain domain name is a unique, human-readable, web address that is stored on a decentralised blockchain network instead of a centralised domain name server, and many experts believe that they are going to be even more valuable than traditional domain names. 

BRANDIT has partnered with the most recognised names in the industry to assist you at every step; from helping you with the registration process to monitoring new registrations that might be infringing your brand, as well as helping you in the recovery process. We can even store your domains in our secure wallet to give you the necessary peace of mind. 

Questions? Contact us to understand more>

NFTs and IP infringement

NFTs (Non-Fungible Tokens) are unique digital assets stored on a blockchain that represent ownership or proof of authenticity of a specific item, such as art, music, videos, and other forms of creative work.

The potential for intellectual property infringement with NFTs is high, as digital assets are easily replicated and distributed on the internet. For example, if an artist creates an NFT for a piece of artwork and it gains popularity, there is a risk that someone may copy the artwork and sell it as their own NFT or use it in another form without the artist’s permission.

Even though enforcement options are currently limited in this space, with BRANDIT’s know how, it is still possible to take steps to monitor and enforce your IP rights, including:

  • monitoring marketplaces to identify unauthorised NFTs
  • issue a DMCA takedown request to the hosting platform (marketplace)
  • undertaking another type of legal action. 

Furthermore, the relationship between NFTs and intellectual property is complicated, and the absence of clear provisions in your NFT project can leave you exposed and vulnerable. 

If you want to make sure you have everything covered for your NFT assets and projects, we can help you draft comprehensive terms & conditions or licence agreements to ensure the commercial usage right are clear and enforceable.

Contact us with your NFT questions.

Trademark coverage for virtual goods

With the digital world becoming an integral part of our everyday lives, it is increasingly important to register your trademarks for virtual goods and online services, such as online games, digital products, and online marketplaces. 

Registering a trademark for virtual goods can help protect these assets and prevent others from using the same or similar marks for competing goods or services. It also helps to build credibility and trust in the virtual goods and services world, making them more attractive to customers and investors.

BRANDIT is at the forefront of the emerging Web 3.0 ecosystem and are able to assist you in registering, managing, and stopping any unauthorised uses of your trademarks in this digital space. 

Contact us to start your digital journey.