Norway: new trade mark act

 This article was written by Thomas Hvammen Nicholson and was first published published on the MARQUES Class 46 blog on the 13th January 2023. 

Barring any further delays, a new trade mark act will finally come into force in Norway on the 1st of March later this year. As a member of the European Economic Area (EEA), Norway is obliged to implement the majority of the latest European Union (EU) Trade Mark Directive. Many of the changes will be familiar to those already working with EU trade mark law, but the new act covers some considerable amendments to the current approach to trade mark law in Norway.

The below summarises some of the main points in preparation of the March enforcement date.

  • One immediately felt change is that the basic fee for trade mark filings and renewals no longer will cover three classes, but only one. Multi-class applications filed, and renewals made prior to the passing of the law, will therefore be less expensive.
  • Another significant change concerns the scope of protection of figurative marks in black and white. In 2014, Norway took part in Convergence Programme 4 (CP4) that covered the scope of protection for such marks. Due to Supreme Court case law, Norway was not able to agree to the overriding principle in CP4 that the scope of protection is limited to the mark as represented when assessing the identity of marks. This was due to Norwegian case law whereby it specifically states that a mark in black and white shall have protection for all colours.  This is now dealt with by way of a transitional provision whereby marks filed prior to the new act coming into force shall be deemed to cover all colour variants. The scope of protection for marks filed afterwards will be limited to the colours in the representation. Owners of affected marks should therefore assess whether the scope of protection is sufficient before the 1st of March and consider whether filing a new application is necessary.
  • There will no longer be a requirement for graphical representation, allowing for the filing of trade marks in other formats, such as video and sound.
  • As in the EU, “another characteristic” is added to “shape” as a grounds for refusal for marks which result from the nature of the goods, is necessary to obtain a technical result or gives substantial value to the goods.
  • Geographical indications will be introduced as an absolute ground for refusal. Geographical indications in the sense of wine and spirits protected in the EU, and for foods if they are registered under the Norwegian system Matmerk.
  • A bad faith provision will also be included as an absolute ground for refusal. This is good news for rights holders as the current bad faith provision is a relative ground requiring a likelihood of confusion, which can be quite limiting.
  • Noteworthy, as one of few countries in the EEA, Norway will continue to examine applications based on relative grounds. Absolute grounds are maintained as a possible ground for opposition.
  • Another major change concerns the introduction of “proof of use” as a defence in oppositions as well as in cancellation and infringement actions.
  • Madrid System users will welcome the possibility of requesting the division of a designation for an International Registration.
  • The position of rights holders will be strengthened. This includes the EU’s rules on transit of goods, which gives trade mark owners recourse to prevent transit of goods bearing an identical trade mark for identical goods.
  • Regarding trade marks as an object of property, it was only a few years ago that the Department of Justice opposed introducing provisions for the security and execution of trade mark rights. They have now accepted the inevitability of these EU rules, and it will be possible to obtain security or execution of trade mark rights which have not exclusively been established through use.
  • What has been recorded on the Norwegian IPO registry also becomes more important. Annotations in the trade mark registry will extinguish rights which are not notified on the same day or earlier.

Summarised, the new Norwegian Trade Mark Act brings Norwegian trade mark law up to date with EU law, strengthening the position of rights holders and increasing the importance of trade marks as objects of property.

On more practical terms, before 1st of March, rights holders should consider the window of opportunity to obtain protection of a figurative mark in all colours through one registration in black and white.

Also, costs can be saved by filing or making renewals prior to 1st of March. Renewals may be filed as early as 1 year before the expiry date.

Thomas is Vice Chair of the MARQUES Copyright Team. If you would like to talk to Thomas on this topic, please contact him directly.





Thomas discovered the world of IP and how to protect it through his love of music. He is an avid bass player and music programmer and loves discovering new genres of music from around the world. When not jamming with his children, Thomas enjoys spending his time on the slopes for a spot of downhill skiing.

Thomas is a well-established IP specialist and litigator with over 17 years’ experience in the IP industry. He is curious by nature and is always keen to learn about our client’s business and their needs and enjoys supporting clients with overall strategic advice and handling extensive and complex domain name, trademark and design portfolios. Thomas also regularly assists clients in enforcement, litigation, and online brand protection for all IP-related matters.

Thomas speaks: Norwegian and English

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