Fakefluencers: how IP counsel have duped consumers online

With counterfeiters turning more to social media platforms as traditional e-commerce providers become more engaged with IP owners, we have seen the rise of so called “dupe culture”. This is where users, and sometimes influencers, are actively promoting and advocating the purchase of counterfeit goods. In a recent article by Managing IP, Lorenzo Litta offers some valuable and practical insights on the pros and cons of using influencers to help fight against counterfeits on social media channels. It also discusses how some companies have been working with influencers and creating fake profiles to help them lure unsuspecting consumers into hearing the anti-counterfeiting message. Read the full article here.

 

If you would like to talk to Lorenzo on this topic or any other anti-counterfeit issue, please contact him Here.