Domain Strategy and Registration

Talk to one of our experts

Global registration

Keep track of global registrations on one platform

Michal Bajza

michal.bajza@brandit.com

Jesper Knudsen

jesper.knudsen@brandit.com

What is domain name registration?

It may sound complicated, but it really isn’t. Put simply, it is the process of finding a web address (like domain.com), and then signing up to use it. As an example, it’s more like leasing an apartment than buying a house. You technically do not own the domain, but once you have registered it, you’re free to keep it, and protect it, for as long as you continue paying the rent (i.e., registration fee).

We have partnered with an ICANN accredited registrar to offer domain registrations of all of your names with more than 1,000 top level domains (TLDs), ranging from domain.com to more original country-code domain names. Your domain portfolio, whether that is a single domain or multiple domains, is then managed from one single platform (PORTAL), which not only saves you a lot of time, but also money.
With BRANDIT on your side, you only need one provider to register domain names worldwide, which will ensure thorough and consistent brand protection.

Do I need a Domain Management Strategy?

In today’s fast-changing threat landscape, brands need to be more vigilant than ever and work harder to ensure that they can mitigate the risk of infringement and hijacking. This applies to domain management too.
It is therefore essential to rationalise and optimise your domain portfolios with strategies that address the entire domain management lifecycle.

This requires a comprehensive approach that includes cross-department collaboration with a combination of traditional and more innovative tactics. BRANDIT helps you streamline this process by aligning all contributing factors with efficient tools, such as: corporate objectives, trademarks, risk culture, security, monitoring and enforcement approaches.
The end result – a clear domain portfolio strategy that ensures reliable coverage, maximises portfolio values, and keeps budgets in check.

Domain name acquisitions

Strategy workshops

Domain valuations

Local presence services

Trademark Clearinghouse registration

DNS Hosting

Domain Name Contact Data (WHOis)

Brand registration

Internal Domain Management Services

Domain name acquisitions

Choosing the right domain name for your website is one of the most critical aspects of establishing your brand online. Firstly, your domain name should be engaging enough to catch the eye on search engine. Secondly, it should evoke your business.

Thirdly, the domain name should be memorable enough for easy recall. It’s quite difficult to find the good idea of domain name, but these are the three important aspects of choosing the right domain name.

But what do you do if the domain name is not available? At BRANDIT, we can help with buybacks and acquisitions – with more than 500 successful acquisitions of domain names, we call ourselves experts within this field.

Domain price valuations

You may want to know how much your domains are worth? And you may want our valuation of your domain name portfolio as this is seen as part of your company’s IP asset? Regardless of your starting point, BRANDIT can conduct previews and valuations of a domain name to set the value of it. We value domains based on the domain statistics, website rankings, keywords, and sales of similar domains.

We can even value domain names that you do not own, and we will help you to sell domain names you do not require anymore.

Strategy workshops

At BRANDIT, we are experts in building a domain name strategy. With more than 15 years of experience in the field, we have developed our own methods that will give you a complete overview.
We offer our vast experience and expertise to organisations and companies all over the world and help them build a strong foundation for future domain name strategy.

Our workshop topics range from assessment techniques and individual portfolio audits to development of registration strategies. We clarify everything from basic domain knowledge to complex brand protection strategies, making sure we address all levels within the field of domain name monitoring. The design of these workshops is geared toward your goals and ambitions, and we’re more than happy to tailor a workshop suited to your individual needs. Take advantage of our knowledge and expertise through our workshops!

Local presence services

Some registries reserve the right to limit domains registrations by applying certain conditions. Typically, an element of the contact data, such as owner or administrative contact, must reflect a local address.

BRANDIT offers trustee agreements in more than 40 countries around the world. Our local presence services allow you to register domain names regardless of your company’s business location.

Trademark Clearinghouse registrations

To help companies and individuals protect their trademark rights during the launch of new gTLDs, the Trademark Clearinghouse (TMCH) has been established.
The TMCH validates trademark, stores the information in its unique database and monitors all new registrations that involve your trademark. Should such registration be completed, you will be notified.
Owners of TMCH registrations are also allowed to register domain names with new gTLDs in the sunrise period – before they become open to the general public.

DNS Hosting

DNS is an abbreviation for Domain Name System. DNS translates domain names into internet IP addresses via so-called name servers. Name servers are also providing a wide range of other information to ensure proper function of your domain name, such as email exchange, verification records and many more.
Benefit from our stable and reliable DNS setup – all DNS settings can be managed in the BRANDIT portal together with your domain names.

BRANDIT offers different DNS management solutions to match your needs. Our premium Anycast name servers assure high site availability and low latency, resulting in a superior user experience for your website visitors. Your resource records will be automatically duplicated and published across the global network of our partner Dyn.com.
Or you can include our name servers into your existing DNS setup to ensure availability in case of any irregularities.

Domain Name Contact Data (WHOis)

ICANN (Internet Corporation for Assigned Names and Numbers) requires the ownership and contact data of your domain names to be up-to-date and correct. BRANDIT will help you with this task. We also recommend streamlining the contact data across your portfolio to ensure more security and control.

.CITY and .BRAND Registrations

Dreaming of your .CITY or .BRAND domain? ICANN allows businesses to apply for custom domain name extensions. Read more about it here and contact BRANDIT for more information about the application process.

Internal Domain Management Services

BRANDIT can help you manage your domain name portfolio in the role of in-house domain manager regardless of where your domain names are hosted. We will take care of all domain name related tasks depending on your needs. We can help you to optimise processes and reduce workload and costs connected to domain name management.