Domain name buybacks and acquisitions

Choosing the right domain name for your website is one of the most critical aspects of establishing yourself online. Firstly, your domain name should be engaging enough to catch the eye. Secondly, it should evoke your business in the mind’s eye of anyone who sees it. Thirdly, the domain name should be memorable enough for easy recall. These are the three important aspects of choosing the right domain name. 

But what do you do if you find a domain name you really want, and it is owned by a third party? At BRANDIT we can help with buybacks and acquisitions, and with more than 500 successful acquisitions of domain names, we call ourselves experts within this field. 

The perfect domain name is taken – What to do?

You have chosen a name and a hosting provider, but your perfect domain name has already been taken and registered by someone else. In this case you have two options. You can either choose other domain suffixes such as .biz, .net and .tv, but if you’ve got your mind set on getting .com or .uk and someone already owns it, you’ll need to enter the world of “aftermarket” domains. 

Domain name acquisitions

Maybe you have wondered how domain name acquisitions work? It can be a very complicated process. 

We can help you buy a specific domain. You will get an expert within domain acquisition, who you work closely with you throughout the entire acquisition process. Before starting the process its very important to talk expectations and budget. Many unfortunately misunderstand the fact that a domain name is not in use believing it’s cheap to buy. So this is very important also to get internal approval to go ahead within this frame of valuation.

The acquisition process consists of three steps:

  • First step is to identify the registrant. This is often very hard as the owner data is often hidden. It means we need to investigate a lot to find the right owner. From there we will start the dialogue to find out if the domain is for sale at all.
  • Second step is to contact the registrant on your behalf to negotiate the best possible purchase price for the domain. We will negotiate a fair and reasonable purchase price, while keeping your identity private. This is important as the size of the business acquiring a domain plays a factor in determining its value.
  • Third step is to complete the transaction. When the price is agreed between you and the registrant, we will purchase the domain, making sure using a secure escrow system that secures both buyer and seller. Then we take care of the transfer of the domain name to your domain portfolio.

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