Insights | BRANDIT - Making brands feel at home

Online brand protection: what budget for what objectives?

by CarolinePerriard | Jul 7, 2022 | Insights

The digital environment is evolving very quickly. Is your brand well protected in this new environment? The Board Members must be able to understand the actions planned by management, but also support the approach – which requires a budget. The brand is the name...

NFTs and IP – Risk or Opportunity?

by Kerry Jackson | Jun 28, 2022 | Insights

If we had told you 20 years ago that a personal post on your social media could be worth millions of Euros, you would’ve thought we were crazy! Fast forward to October 2021 and that craziness became reality with an NFT of the very first Tweet posted by Twitter...

Trademarks: the right way to protect your brand on- and offline

by Kerry Jackson | May 25, 2022 | Insights

Learn why small businesses should consider trademark protection for their business name, logos, and brand symbols. We’ve definitely all heard the term “trademark”. However, you may not be clear on how trademarks could benefit your own small business. Do you need...

The “domain” that is not a domain – Is “brand.eth” the new “brand.com”?

by Kerry Jackson | May 12, 2022 | Insights

With everyone talking about Web 3.0 and “.eth’s”, we thought we’d take a deeper look into “.eth” names and whether brands should be concerned. Some thirty years ago, we saw brands rush to claim their “.com” domain names. 15 years later, the social media handle...

The comeback kid – why the return of in-person events is so important

by Kerry Jackson | Apr 28, 2022 | Insights

With some of the key IP conferences (IACC Annual Conference, INTA Annual Meeting etc.) bringing back their live events this year, we take a look at why in-person gatherings are so important After almost two years of remote or hybrid online events, the majority of...

AI Technology & Human Expertise Proves a Powerful Combination for Brands Fighting Online Fraud

by Kerry Jackson | Apr 25, 2022 | Insights

Following the pandemic, the rapid shift to digital has been accelerated even further and has consequently provided fraudsters with an abundance of opportunities to cheat and dupe unsuspecting, and often vulnerable, consumers. Physical store closures during lockdown...