Insights | BRANDIT - Making brands feel at home

New Swiss Federal Act on Data Protection: What should I do?

by Kerry Jackson | Feb 25, 2021 | Insights

With the EU General Data Protection Regulation (GDPR) and the ePrivacy Regulation in full flow, the Swiss Federal Council passed a total revision of the Federal Act on Data Protection (FADP) back in September last year. The deadline for calling a referendum against...

Don’t let financial influences drive your IP protection!

by Kerry Jackson | Feb 11, 2021 | Insights

Even before the pandemic, it was possible to see the increasing shift to digital shopping. COVID-19 has dramatically accelerated this transition at breakneck speed, to a point where we are now seeing online traffic and sales already reaching numbers that weren’t...

Data Privacy in An Era of Global Change

by CarolinePerriard | Jan 28, 2021 | Insights

2021 will be a big year for privacy and a lot of it will centre around tech and cyber risk As today, the 28th of January, is World Data Privacy Day, we would like to share with you what we feel are the top trends and predictions for 2021 and what will we be...

Did you know BRANDIT is one of the biggest online enforcers in the world?

by CarolinePerriard | Oct 21, 2020 | Insights

We provide world-class expertise in online brand protection at your disposal. Effectively monitoring domain names is crucial for comprehensive global brand protection. It is the most effective way to protect your trademarks and your on-line presence. This is...

Enhancing Security of Your Domains…

by CarolinePerriard | Jun 6, 2019 | Insights

Dear everyone New types of attacks on domain names are coming up on a daily basis. Many clients ask us about implementing potential additional security measures for their domains, such as protecting against complex phishing attacks. In this newsletter we would like to...

When chatbots become a marketing tool

by CarolinePerriard | May 3, 2019 | Insights

Chatbots, these instant communication tools, also called conversational agents, are used to speak with an existing or potential customer at a given time. In business, ideally, every conversation should lead to an act of purchase. But the path is long and sometimes...