Most people have already heard about domain names. You may have even already bought one or are looking into buying one.

If you are currently thinking about purchasing a domain, you probably have a million questions running through your head. From “what is a domain name?” and “where to register it?” to “how can I be sure that I have chosen the right name?”, it is often not as simple as it first sounds. Especially if you are launching a new business and you need a solid brand name that will last the time.

To help you with this process, our experts have answered some essential questions that should be considered when registering a domain name. You will also find at the end of this article a free eBook with a complete checklist that will help you choose the best domain name for you.

So let’s start with the basics…..

What is a domain name?

It is essential for you to understand what a domain name means for your business and why it is important.

If you consider your website as a digital office or store, your domain name would be its address.

Like a GPS location data can give directions to a physical place, when you search for a given domain name in your web browser, you will get results that are related to your search and the corresponding website.

All clear so far? Let’s move on to how to decide what your digital address will be…

How to choose a strong domain name?

When you choose a domain name, consider several parameters:

  • select your domain name extension (e.g.; .com, .org, etc.)
  • find a distinctive, simple, easy to remember and spell name
  • you may need more than one extension for the same name. This depends on your business’ geographical plans or your core activity. You think you’ve found the right domain name for your company? Let’s look at the next steps!

What should I do once I think I have the right domain name?

There are 3 important points to verify before you start registering your domain name:

  1. Check if the domain name is already registered
  2. Check for any potential trademark infringement 
  3. Check for associated content

Is everything OK with your name? Amazing, you can start to register it!

But, how do you do that?

Where can I get my domain name?

Domain names can be purchased and registered through registrars.  A domain name registrar is a company, accredited by ICANN (Internet Corporation for Assigned Names and Numbers), that is permitted to sell, register and manage domain names.

Registrars perform changes to domain name data on the behalf of its owner. Some registrars, like BRANDIT, also provide portfolio management tools for the domain name owner to perform those changes directly and offer additional services such as: transfers, renewals, updates in respect of the lifetime of a domain, as well as complementary services useful for your website, like security, strategic advice taking into account your trademark coverage, portfolio management or legal advice and enforcement of infringing similar domains.

Now you know the basics when it comes to choosing a domain name.

To  discover more, download our eBook which goes into greater detail on the points discussed here. The eBook also includes a handy checklist to ensure you have everything covered.

Stay tuned for our next article which will take a look at how to protect my domain name,  what is domain management portfolio and much more…..


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